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Power Branding: Leveraging the Success of the World's Best Brands By Steve McKee
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- Sales Rank: #543770 in eBooks
- Published on: 2014-01-07
- Released on: 2014-01-07
- Format: Kindle eBook
Review
“Both readable and wise—a rare combination—this book will be a welcome counselor to both the CMO and CEO as they look to build and nurture their most important asset—their company's brand." —Jon Iwata, SVP, Marketing and Communications, IBM
Steve McKee is masterful in taking the theoretical and making it real. Continuing his approach from his previous informative book, When Growth Stalls, Steve looks at a business’s most valuable but misunderstood asset, its brand, and aids readers with a look in the mirror at how they are managing theirs. —Tommy Millner, Chief Executive Officer, Cabela’s Inc.
"In Power Branding Steve McKee delivers a knockout that should be mandatory reading in every business school in America. This is now the definitive book on modern branding." —Jay Baer, New York Times bestselling author of Youtilty
“Steve McKee breaks brand strategy down into bite size pieces with concrete examples to consider. With a simple and compelling message, Mr. McKee's book is so thought provoking that I am giving a copy to my entire senior management team.” —Stan E. Hubbard, CEO, REELZCHANNEL
“I found the book entertaining, insightful and best in class on the subject of branding. For those of us interested in building exceptional companies, Steve shows us how essential and powerful it is when we develop and communicate our brand in alignment with our Vision, Mission and Value Proposition. For leaders looking to internally inspire, motivate, and spur creativity and growth while building great cultures and lasting customer loyalty, this book is invaluable.” —Kim Bang, Former CEO, Bloomberg Tradebook
“Most business books these days either rehash the same themes or merely validate what you already know. It’s refreshing to read Power Branding and be able to apply so many things both your customers and marketing team will appreciate.” —Jay Steinfeld, CEO/Founder, Blinds.com
About the Author
Steve McKee is the president and co-founder of McKee Wallwork & Company (MWC), an integrated marketing firm that specializes in revitalizing stalled, stuck and stale brands. MWC is an Inc. 500 company, has twice been awarded the American Marketing Association's Effie Award (one of the industry's highest honors), and has been recognized by Advertising Age as one of ten top small agencies in the nation. Steve has nearly three decades' experience coaching troubled brands as they look to better position themselves for success.Steve writes a monthly marketing advice column for BusinessWeek.com and has been published or quoted in The New York Times, USA Today, Advertising Age, Adweek, Investor's Business Daily and The Los Angeles Times, as well as in dozens of newspapers and magazines throughout the U.S. He has appeared on CNBC, ESPNII, CNNfn, Bloomberg TV and network television affiliates in dozens of cities across America. Steve is a popular speaker and has shared his insights with a wide variety of organizations and associations including British Airways, Einstein Bros. Bagels, Cabela's, Pizza Hut, International Paper, Bloomberg, the IBM Alumni Association, the American Marketing Association, the Public Relations Society of America, Grant Thornton Executive Seminars,and the International Executive MBA Council, among others.
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